Where is the cheese?
The objective is to design a unique book about cheese. The book breaks down my personal interest in cheese in 3 major steps. In step 1, I recorded my daily meals, then in step 2 I explored the types of cheese, and finally in step3 I studied Cow Girls Creamery’s business.
Elements /
Camera
Typography
Collections
Food items
Utensils
Course // Type Systems
Instructor // Lian Ng
Fonts // Cholla Slab,
Trade Gothic
URBN Outfitters Annual Report
The objective is to create an annual report for Urban Outfitters that will describe the essence of the company’s personality; by crafting a visually engaging presentation that provides the shareholders with the vital financial information to track their investment.
Elements /
Numbers
Clothes
Hangers
Tags
Charts
History
Buttons
Course // Conceptual Development
Instructor // Maureen Gordon
Fonts // Serifa Std / Impact
The Creation Film Festival
The objective is to design Print & digital materials for a film festival that represents the works of the director Ridley Scott. Scott dilutes faith into his storyline. I integrated this specific technique in the forming the concept of the festival.
Elements /
Science
Fiction
History
Journey
Truth
Violence
Religions
Course // Integrated Communications
Instructor // Marc English
Fonts // Tungsten / Cube OT
Music Poster
The objective is to create a visual interpretation of Celin Dion’s song,
It’s All Coming Back To Me Now, in a form of a typographic poster. I utilized projection techniques to enhance the 3D presentation of the song’s lyrics.
Elements /
Song Lyrics
iphone
Nikon Camera
Transparent
paper
Dead Flowers
Course // Type Experiments
Instructor // Lian Ng
Fonts // Q Type OT Cond
The objective is to create a photography book that displays the works of the photographer Karl Blossfeldt. He was inspired by nature and the way the plants grow. He is best known for his close-up photographs of the life cycle of plants.
Elements /
Karl’s photographs
Typography
Nature
Shapes
Dry leaves
Course // Type Composition
Instructor // Nadine Brown
Fonts // Futura Std
The World Without Monsanto
The objective is To create a motion design piece that boosts the negative image of Monsanto. I created a short video that focuses on the positive aspects of the company and what it does to help farmers to improve agricultural methods to grow healthy and more productive plants.
Elements /
Bad Image
Moving Type
Plants
Illustrations
Nature Footage
Farm Sounds
Course // T4 / Refinement Of Form
Instructor // Wioleta Kaminska
Fonts // Museo Sans
Technology Effects
The objective is To create a book about the effects of technology that are altering modern humans ways of thinking & Social behavior. The goal is to raise awareness of the negative sides of using technology, and to let people gain control of their lives.
Elements /
Smart Devices
Modern
Humans
Dangers
Control
Awareness
Course // Visual Communications Lab
Instructor // Marc English
Fonts // Cube OT. A Hundred Miles
The New Sharper Image
The objective is To find a defunct brand, then re-brand it, andbring it back to life again. I chose Sharper Image for a brand, a dead brand thatwas a specialty retailer who provided fun a cutting edge products that enhanced the life of it’s costumers.
Elements /
Dead Brand
Technology
Futuristic
Brand identity
guidelines
Extensions
Course // The Nature Of Identity
Instructor // Gordon Mortensen
Fonts // All Round Gothic, District
Araabee Thesis Porject
The objective is To create updated tools and materials to help learn Arabic as a second language faster and easier. Targeting Arab American middle schoolers, Araabee magazine is fun and interactive and its content helps kids learn while having fun!
Elements /
Research
Arabic Type
Camera
Illustrations
Branding
Marketing
Courses // Thesis Development 1 + 2 + 3
Instructors // Anitra Nottingham, Anne Cobbenhagen, William Culpepper
Fonts // FF Unit, Handel Gothic Arabic
